Instant Perspective: Google’s Numbers

Google recently generated $10.6 billion in annual revenues with 12,200 employees. Not relevant to your business? Think again. Divide one by the other and you see they’re generating over $800,000 in revenue per employee. Aim high!

Actually, aim low. Focus on the bottom line. On that $10.6 billion in revenue Google earned 30% in profit. For every dollar they brought in the door, 30 cents dropped to the bottom line.

REMEMBER THESE KEY METRICS:

  • Revenue per employee
  • Profit margin (profit as a percent of revenue).

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